Spotify "Blendship" Campaign

Role
Production Coordination

Agency
Deeplocal

Description
Playful, interactive "Blendship" bracelets for Spotify's Blends campaign.

Best friends can pair their bracelets together, and the custom charms will glow when either person listens to their shared Blend playlist.

Takeaways
Taking part in the creation of a full product experience, from the custom packaging to the bracelets themselves, I learned the importance of attention to detail. Each step of the user journey must feel natural and intuitive in order for your technology to have a "magical" effect, and this requires a disciplined approach towards problem-solving.