$COIN

Brand + Product Design

$COIN is a new kind of digital currency that aims to recapture the original energy of early Bitcoin—before institutions and big players took control. It’s designed to be decentralized, community-driven, and deeply tied to internet culture, embracing the power of social consensus to create value.

Beyond the visual identity, my work focused on the core product interface: creating user flows for wallet connection, transaction tracking, and community governance; developing a scalable design system to maintain clarity and trust; and designing responsive layouts optimized for both desktop and mobile. Hand-drawn digital elements added a playful, rebellious edge to the UI, setting it apart from corporate crypto products while keeping accessibility, participation, and light-heartedness at the core.


If you have any questions or would like to connect, please reach out.

ethany.xyz@gmail.com, Linkedin

Last updated
05.25.2025