To reflect this identity, I wanted $COIN to feel fresh, disruptive, and simple. The color and type tap into the raw, self-assured energy of digital culture, making the brand feel engaging and modern. Hand-drawn digital elements bring a playful, rebellious edge, setting it apart in a space often dominated by corporate branding. With accessibility, participation, and light-heartedness as core project values, this direction makes $COIN feel deeply connected to the internet-native communities it seeks to empower.